The search term "avoiding crowds" has become the top travel priority for the upcoming Labor Day holiday, according to data from online tourism platform Mafengwo.

Searches on the platform for less-crowded destinations skyrocketed 200 percent month-over-month, while underrated family-friendly spots saw a 100 percent increase in visits.

Road trips remain a top choice for travelers during the holiday period. Notably, about 55.9 percent of travelers were booking just 10 days before the holiday, a shift attributed to past experiences with airfare price plunges.

Beijing, Chongqing, Shanghai, Xi'an, Nanjing, Hangzhou, Wuhan, Chengdu, Luoyang, and Suzhou topped Mafengwo's list of the most popular domestic destinations.