[Video/CIIE Bureau]

Swiss Centers — a Swiss exhibition organizing body — has guided businesses from Switzerland heading into the Chinese market through all seven editions of the China International Import Expo or CIIE.

Since 2018, the Shanghai office of Swiss Centers has operated from the Hongqiao International Central Business District, where CIIE is held, offering Swiss companies a convenient gateway to engage with China's dynamic economy.

It has helped over 100 Swiss companies participate in the expo — reflecting a growing satisfaction among Swiss businesses with the opportunities CIIE presents and showing their growing interest in the Chinese market.

This episode of CIIE Stories highlights how Swiss Centers facilitates Swiss-Chinese cooperation. Hear from Swiss Centers CEO Xiao Zhen, Customer Success Manager Guillaume Muriset and  China General Manager Jin Yu as they share their experiences.

As the official organizer for the Swiss exhibitors, Swiss Centers has evolved as an important conduit connecting innovation from Switzerland with Chinese market potential — reinforcing the enduring partnership between the two nations.