Rice dumplings, also known as zongzi, become popular again in supermarkets with Dragon Boat Festival approaching, as the traditional food is a part of the festival celebration. However, some consumers are complaining that the product has been excessively packaged, reported Guangzhou Daily on Wednesday.

According to the report, many attractively packaged zongzi priced above hundreds of yuan were displayed in the most prominent positions of stores while cheap ones with bulk packaging were left out in the cold in many food stores or supermarkets.

To promote the sales of zongzi packaged in gift-box, retailers will offer a cash back reward to buyers as a means of rebate.

Many customers say they won't buy these exquisitely packaged zongzi as the prices are "far too high", they also comment that the excessive packaging results in a waste of resources.

Some have said that they hope the government moves to curb the excessive packaging trend.