欧美日韩性大香蕉|精品无码成人视频|永久久久久久久久|日韩加勒比偷拍网|婷婷伊人久久蜜桃|亚洲理论中文字幕|中文无码黄色Av|三级一区二区三区|超碰在线精品专区|国语对白一级A片

Culture

Mainland theaters see huge revenue in Lunar New Year

By Xu Fan ( China Daily ) Updated: 2015-02-26 08:03:26

Mainland theaters see huge revenue in Lunar New Year

Actor Chow Yun-fat and actress Carina Lau promoting The Man From Macau II in 3D.[Photo by Jiang Dong/China Daily]

On the first day of the Lunar New Year, which fell on Feb 19, nearly 10 million Chinese moviegoers went to the cinemas to create the highest single-day ticket sales record of 360 million yuan in China.

With New Year holidays considered the golden period for China's box office, eight films premiered on Feb 19.

But the trend among Chinese to watch films at theaters during Spring Festival is relatively new. The entertainment business was so bad during the season that cinemas were kept shut for the first three days of the New Year until the early 1990s. With family taking precedence over all else in China during the celebrations, filmmakers usually kept box-office expectations low.

In 1995, when it became public knowledge that Chan's Rumble in the Bronx-the story of a Hong Kong policeman taking on a New York gang-would be screened on the mainland on the first day of the Lunar New Year, trade analysts doubted it would be watched at all.

But when the film hit the halls, large crowds showed up, making it the second-highest grossing movie that year (95 million yuan), after Arnold Schwarzenegger's True Lies, the first Hollywood blockbuster to be cleared for general screening on the mainland.

Since then filmmakers have looked to hesuidang, or the period of festivities from Christmas to the Chinese New Year, to make profits.

 
Editor's Picks
Hot words

Most Popular
 
...