Tong Kai Lap,? Executive Chairman of the Board? of Sparkle Roll Group Ltd,?makes a speech at the signing ceremony on January 31 in Beijing.???[Photo/chinadaily.com.cn]

Mike Asscher, vice president of Royal Asscher Diamond Company, makes a speech at at the signing ceremony on January 31 in Beijing. [Photo/chinadaily.com.cn]?

Royal Asscher Diamond Company announced it will become the title sponsor and strategic partner for the Beijing Sparkle Roll Luxury Brands Culture Pinnacle Forum 2013 Spring and Noble Exhibition. The signing ceremony was held on?January 31? in Beijing.

The sponsorship deal with the luxury brands forum will bring value to the company by carrying the Royal Asscher brand forward, according to Mike Asscher, vice president of Royal Asscher.

Royal Asscher currently has three brand stores in China.

Since its appearance at the Sparkle Roll Luxury Brands Culture Expo in Beijing last September, more Chinese customers have learned about the brand.

The Beijing Sparkle Roll Luxury Brands Culture Pinnacle Forum 2013 Spring and Noble Exhibition will be held from May 17-18 in Beijing. More than 300 members of the luxury goods industry will be invited to attend the event.