This woman makes a recording in the Reading Pavilion, which is equipped with a professional recording device and a camera. Readings that are especially moving will be presented on the popular TV show The Reader. [Photo/wxrb.com]

The arrival of the reading pavilion follows on from a Liangxi district reading contest which will run for 50 days until July. Residents are encouraged to take part in the event by recording a favorite work of literature in the reading pavilion.

"The contest is important, but the purpose is to build up a platform for our readers to exchange literature and to promote reading in society," one contest organizer said.

People queue up to experience the Reading Pavilion, part of the popular CCTV TV program The Reader produced by famous host Dong Qing. [Photo provided to chinadaily.com.cn]