Shanxi’s first comprehensive services platform for agricultural e-commerce, Nongxinle (www.sxnxl.com), started to operate on August 8.

The platform is characterized by Shanxi specialties. Exhibition columns are mapped out to display local products and handicrafts from the province’s 11 cities, and introduce the cities’ history, tourism and culture to the visitors.

In addition to local specialties and direct supplies, the platform also offers production materials, daily necessities, centralized procurement and agricultural finance.

Nongxinle will turn over 50,000 rural cooperatives across the province into O2O (online-to offline) experience stores, logistics services stores, stores for training and bank services for rural residents later.