A strict manager

Yu is a strict manager who does not allow wood with even the tiniest defect to be used. He said he believes that credibility is the life of a company and only products of the best quality can withstand the tests of the market. "In this way, the economic return may be slow but the brand will last longer," he said.

Yu is also a caring boss, with integrity and a deep understanding of traditional Chinese culture. This is reflected by his team's high degree of loyalty. The company's chief wood carver, Xu Dazhi, is the best in the trade in Beijing and has followed Yu for many years.

As a private company owner eyeing up the overseas market, Yu said he looked forward to cooperating with more foreign counterparts and integrating his company's development plans with the Chinese dream. He said through his company's efforts he hopes high-end Chinese furniture will take on a new image in the world.